As a millennial parent, it really isn’t easy finding ‘cool kids clothing’. Most clothing is catered to, dare we say it, a ‘mature’ parents taste. In fact, even the thought of calling stylish kids fashion ‘cool’ makes us cringe inside. Unfortunately, we’re left with no choice, as the kids clothing industry is so outdated, even Google hasn’t worked out what the best searchable terms are yet.
The industry still has a lot of catching up to do, meanwhile you find yourself searching the internet endlessly looking for that perfect outfit. After all, thats probably how you found this article in the first place.
So without further ado, lets give you our list of the best places to shop for cool, urban, stylish, trendy, boujee streetwear (or whatever you want to call it) for your little one.
Of course we would put ourselves straight to the top of the list. No matter what the occasion; everyday wear, Christmas, Birthdays, Easter or Eid, we have you covered.
We’ve got a little something for everyone and when it comes to on-trend kids streetwear fashion, we're so far ahead of the game!
Stylish, sporty, celeb-inspired, casual yet premium clothing all rolled into one. Not forgetting to mention, we have a cult-following of celebrity kids and Instagram influencers all wearing our clothing.
Our clothes are designed for longevity, and we’ve got that ultra oversized fit, which means that our clothes stand the test of time. Plus, our clothes are mostly gender neutral, which means baby brother or sister can wear these bad boys too.
It really is a no brainer, so while you're here please go and check out our collection.
River island have really upped their kids clothing range. Tons of stylish pieces ready to purchase at your fingertips. Its a no brainer if your looking for mainstream kids fashion with a slight streetwear twist.
Another top high street brand when it comes to kids clothing. You’ve seen those memes right?! the one where your friend finds the best outfit ever and they say its from Zara but you can never find it. Well this little black hole phenomenon that Zara is renowned for exists for their children's section too. However, its worth checking them out because when you do find that outfit you were looking for, you’ll love it!
A great place to shop, especially when you find a steal! H&M is definitely your go-to for affordable items to mix and match. The perfect place to shop for basics & essential wardrobe items. Team these up with some super stylish accessories and you’ve got a great outfit.
Nike / Adidas
Lets hope their CEO's don’t see this but we’ve put them together for the purposes of our list. If your looking for ‘cool’ casual/athletic clothes for your kids, Nike and Adidas are both perfect. Come rain or shine, these brands will always be timeless fashion. They're a fail safe, great for that outdoor play-date you had planned.
Although not strictly speaking a clothing brand, Childsplay is becoming an increasingly popular online store for celebrities. With a huge selection of kids designer clothing, it's a great one-stop-shop for the latest designs and styles from top designer brands, especially if you're looking for something more extravagant.
Well that's it, our list is complete. We hope you find what your looking for. Leave a comment if we have missed out any other children's brands below!
Love & Light,